B2B2C · Web
TikTok Shop Agency Web Platform
A high-conversion web platform and brand system for Viral Vision, designed for credibility, awareness, and growth.
Viral Vision
Time
May 2025 - Sep 2025
Location
San Francisco, CA
Team
Alina Zhang
Responsibilities
UX Designer
Brand Designer
Expertise
UI/UX Design
Responsive Web
Brand Design
Strategic Storytelling
SEO
Backgound
Viral Vision is a fast-growing TikTok Shop agency connecting brands with high-performing creators in the health category. Despite strong performance and over $5M in GMV, the agency lacked a unified brand identity and a dedicated web platform to communicate its value. As a result, partner engagement relied heavily on direct outreach, limiting scalability and making it difficult to establish credibility with high-priority brands.
Core Features
01
Clear UX Architecture
Opportunity
Without a centralized platform, Viral Vision relied on founder-led presentations to explain its value—making it difficult to scale communication and quickly onboard new partners.
My Solution
Structured the website using a broad-to-focused hierarchy. Prioritized high-impact creator content and wellness-focused messaging to communicate Viral Vision’s niche and strategic direction.
02
Two-Sided Brand & Creator Ecosystem
Opportunity
Viral Vision operates as a bridge between brands and creators, but this full-service value was not clearly communicated.
My Solution
Designed parallel narratives for both brands and creators, using mini case studies and content highlights to showcase the agency’s range and impact. This made the platform’s role as a connector legible and reinforced its end-to-end capabilities.
03
Content-Driven Credibility
Opportunity
As a TikTok Shop agency, Viral Vision’s strongest proof point is its creator content—but this was underutilized in communicating credibility and performance.
My Solution
Integrated dynamic, TikTok-native videos into the hero and key sections. Showcased real creator content to immediately demonstrate engagement, brand voice, and results—capturing attention while reinforcing trust.
04
Frictionless Partner Conversion Flow
Opportunity
The agency lacked a centralized system to capture inbound interest, resulting in missed opportunities for engagement.
My Solution
Created a streamlined sign-up flow with tailored entry points for brands, creators, and job candidates. Established a single, low-friction gateway into the ecosystem and enabling immediate partner conversion.
Brand System
From Vision to Visuals
Crafted a vibrant yet polished brand system that reflects Viral Vision’s health & wellness focus while establishing a recognizable presence for partners.
Opportunity
A custom double “V” mark symbolizes Viral Vision’s pursuit of growth and performance, paired with a shooting star motif to convey ambition and upward momentum. Clean, geometric forms ensure a modern and scalable identity.
Typography
Selected clean, legible sans-serif typeface to support clarity across the platform, balancing professionalism with an approachable, modern tone.
Color System
Developed a vibrant gradient system based in purple, blending energy and warmth to reflect creator-driven content while maintaining a forward-looking aesthetic. Bright accents draw from TikTok-native visuals, reinforcing the agency’s social commerce focus.
Impact
Supported $5M+ GMV agency through scalable brand and web platform.
100% conversion within first week post-launch, including a high-priority brand partner.
Shifted partner acquisition from founder-led outreach to inbound engagement.
Established SEO foundation via Google Search Console to increase discoverability and long-term growth.
Improved brand salience and trust through structured, client-facing experience.
Design Process
Creating the Foundational Sitemap
Mapped the landing page sitemap to establish a clear content hierarchy and underlying logic. Ensured that information flows seamlessly across the site.
Prototyping the Website Architecture
Developed iterative Figma prototypes, evolving from low-fidelity wireframes to fully branded, interactive designs that brought the site structure to life.
Exploring Logo Iterations
Explored and refined logo directions for “Viral Vision,” balancing modern simplicity with a distinctive, energetic brand presence.
Reflection
01
Showcase deeper creator and brand proof points
Enable links to creator and brand profiles (where permitted) to provide tangible proof of impact and strengthen credibility through real-world examples.
02
Strengthen alignment within the TikTok Shop ecosystem
Further emphasize Viral Vision’s role as a connector between creators and brands, mirroring TikTok Shop’s broader ecosystem. Reinforce the agency’s strategic value in social commerce.
03
Prioritize livestream-driven conversion strategies
Highlight livestream support more prominently within the website, in-line with the growing importance of live commerce in driving engagement and sales on TikTok Shop.